Postage traditionally included bills, the seasonal card, and the rare delivery of flowers. But this has all changed in recent years, with the arrival of subscription boxes.
Allowing people to receive goods on a regular basis through their letterboxes or parcel delivery boxes outside their home, Brits can now enjoy the treats they love without having to hit the shops.
So popular is the idea of being sent goods – from healthy snacks to bottles of wine and stationery – that the market is set to grow to £1 billion over the next three years, according to the Royal Mail’s latest findings.
The UK Subscription Box Boom Report revealed hundreds of thousands of people sign up to these products, enjoying the excitement of receiving something special in the post.
Managing director of Lola’s Cupcakes Asher Budwig said: “Excitement on the un-wrap, something delicious inside, with a continued stream of innovation are all key success factors in the subscription box market for Lola’s Cupcakes.”
It is not just Brits that have fallen in love with these postal treats. Indeed, the trend is taking over the world, with 90 per cent of subscription box companies enjoying business from abroad. Indeed, Graze reportedly gained 150,000 customers from the USA within three months of launching itself there in 2014.
Among the most popular subscription boxes to receive are Birchbox, which posts beauty samples on a monthly basis; Tea Box, providing different flavours of tea to try; and FabFitFun, offering customers a mix of beauty, fashion, wellbeing, fitness and home treats four times a year.